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Why You Should Use an Insurance Broker

Updated: Nov 7, 2023


Insurance broker

If you are looking to get insurance for your home, auto, business or farm, you may be wondering whether you should use an insurance broker or an insurance company. While the two work together, they both provide different services to their customers.



What is an insurance company?

An insurance company provides insurance policies to its customers. They collect premiums from their customers and pay out claims when insurable losses occur. Some insurance providers sell their policies through brokers and agents, and some sell policies directly to the consumer.


What is the difference between an insurance broker and an independent agent?

An independent agent works on behalf of the insurance companies that they represent. They often have contracts with specific companies and are limited to selling insurance policies for only those companies.


On the other hand, insurance brokers work on behalf of the client. They act as an intermediary between the client and the insurer, and they often represent many more insurance companies than an agent typically does. This allows insurance brokers to shop the market to find the best rate and coverage available to their clients.


Brokers have a responsibility to act in the buyer’s best interest and are expected to provide their clients with insurance solutions that are best suited to each individual client. This often makes insurance brokers the more favorable choice for people looking to purchase new insurance policies.


What do insurance brokers do?

Insurance brokers compare and contrast insurance policies from several different insurance providers to find the best solutions for you. They do the research for you, so you can rest easy knowing that you have the best policies for your unique needs.


Choosing the right policy for you can be tricky, but with the help of experienced and knowledgeable brokers, you can be sure that you are receiving the coverage that you need at a rate that you can afford.


Are Brokers Licensed?

In order to sell insurance policies in Canada, all brokers and agents must obtain a license from the Alberta Insurance Council. They are also required to complete annual training to ensure that their knowledge is up to date with industry standards. At Heartland Insurance, our brokers undergo monthly training seminars to make sure that we provide our clients with the best service in the industry!


How do I find an insurance broker?

If you have decided that you would like to use an insurance broker, give Heartland Insurance Group a call! We have brokers in Sylvan Lake, Stettler, Sundre, and Vermillion to assist you with all your insurance needs.

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